Posts by admin | Life Science Recruiting

About admin

This author has yet to write their bio.
Meanwhile lets just say that we are proud admin contributed a whooping 12 entries.

Entries by admin

Early-Stage Life Science companies want to generate sales first, then invest in marketing. Will this strategy work?

October 23, 2012 /0 Comments/in Blog /by admin

“Sales” is more than just generating orders. It has been my experience that successful selling starts with an integrated sales and marketing plan. While early-stage Life Science companies often feel the need to get sales before proceeding with all other “non-revenue generating” commercial activity this has proven to be a misguided strategy which is likely to fall […]

Effectively Marketing “Cost-Effective” in Life Science

October 5, 2012 /0 Comments/in Blog /by admin

Some products or services offer higher quality AND lower price. “Cost effective” solutions with other benefits and advantages must be marketed and sold carefully. The issue is how to successfully position the offering. High Quality may scare away prospects who assume it has a High Price Lower Price may mean Low Value to many in […]

SALES AND MARKETING CONSULTING AND RECRUITING FOR LIFE SCIENCE COMPANIES’ SUCCESS

Genovative Solutions is not a typical consulting/recruiting organization. We’re scientifically adept Sales, Marketing and Recruiting Professionals who understand the Life Science market because we live it. As consultants, we focus on improving the customer interface: Messaging, Positioning and Differentiating your company as a provider of solutions, to grow sales. With expertise derived from decades of sales and marketing experience in Life Sciences we devise and execute programs to create leads and drive revenue. As recruiters we bring decades of success hiring sales, marketing and support personnel. Highly networked and expert in the art of interviewing and finding top talent we deliver the "best fits" for your needs. We help you achieve Your Commercial Goal: SALES.

SCIENTIFIC KNOWLEDGE, SALES, MARKETING AND RECRUITING EXPERTISE

Our clients say…

“Jeff has been a primary contributor for two BGI web sites (BGI Americas and our worldwide Molecular Diagnostics business, BGI Health). His focus was on the content of those sites and he did an excellent job in refining the value proposition, crafting the messaging to support the value proposition and creating the content to convey the message. He is very skilled at composing high quality content that captures the essence of what needs to be communicated and does so in a powerful and credible manner. I have found Jeff to be highly dependable, he meets his commitments and delivers on time as promised. He is a very good writer who combines his sales background and marketing skills to create very cogent and convincing communications. I would highly recommend Jeff for messaging, marketing and web site development work.” - Joyce Peng; Director of Marketing, BGI Americas